Google & Microsoft Ads Manager

Position Title:
Google & Microsoft Ads Manager

Employment Type:
Full-Time

Department:
Marketing – Paid Media

Location:
Denver, Colorado

Reports To:
Ads Manager

Position Overview:

The Google & Microsoft Ads Manager is responsible for managing and scaling all paid search and display campaigns across Google Ads and Microsoft Advertising (Bing). This role ensures Nomad Internet appears in high-intent searches with optimized ad copy, budget control, and high-converting landing page alignment. The manager must maintain strict oversight of keyword performance, Quality Scores, CPL, and ROAS while executing structured testing strategies. This position reports directly to the Ads Manager and supports broader cross-platform ad efforts through daily reporting, insights, and execution.

1. Campaign Setup & Daily Execution

  • Build and manage search, display, Performance Max, and remarketing campaigns

  • Maintain keyword structure by match type, intent, and funnel stage

  • Write and rotate ad copy based on offer, location, and seasonal timing

  • Launch ad extensions (callouts, sitelinks, phone, location) to maximize coverage

  • Monitor campaign health, performance drops, and disapprovals daily

2. Performance Optimization & Testing

  • Conduct A/B tests across ad copy, headline variants, and display creatives

  • Pause or restructure low-performing ad groups and reallocate budget to top performers

  • Track Quality Scores, search impression share, CPC, and conversion rates

  • Test new bid strategies (manual CPC, tCPA, Maximize Conversions) based on performance

  • Ensure proper attribution via UTM tagging, pixel tracking, and conversion goals

3. Keyword Management & Funnel Strategy

  • Conduct keyword research monthly to identify new opportunities

  • Maintain negative keyword lists to reduce low-quality clicks

  • Align keyword strategy with geographic targeting, customer types, and seasonal trends

  • Manage remarketing lists and ensure audience layering is active on all campaigns

  • Coordinate landing page targeting with CRO team for conversion rate optimization

4. Reporting & Communication

  • Submit daily ads performance snapshot to Ads Manager by 10:00 AM:

    • Spend

    • Conversions

    • CPL

    • ROAS

    • Top-performing keywords

    • Any optimization actions taken

  • Provide weekly reporting on campaign health, trend analysis, and testing status

  • Maintain keyword performance tracker and ad group-level efficiency score

  • Escalate platform issues or performance anomalies immediately

Key Objectives & Results (OKRs):

Objective 1: Lower Cost-Per-Lead (CPL)

  • Reduce blended CPL across Google and Microsoft by 15% in first 60 days

  • Maintain below-target CPL across priority ad groups at all times

  • Eliminate non-converting keywords or placements weekly

Objective 2: Improve Return on Ad Spend (ROAS)

  • Increase ROAS by 20% within Quarter 1

  • Shift 20% of spend to top-converting search terms

  • Maintain 100% UTM tagging and proper conversion tracking

Objective 3: Expand Keyword Coverage and Conversion Volume

  • Launch 2 new keyword clusters per week

  • Add 100+ new long-tail terms monthly

  • Improve search impression share by 25% on branded and core service terms

Objective 4: Maintain Full Platform Compliance and Visibility

  • Keep all ads compliant with Google and Microsoft advertising policies

  • Monitor and resolve disapprovals within 24 hours

  • Ensure 100% tracking integrity via conversion actions, GA4, and linked accounts

Position Requirements:

  • Must manage all Google and Microsoft ad accounts with full daily ownership

  • Must track and improve all key performance metrics for paid search and display

  • Must collaborate with Ads Manager, CRO team, and landing page designers

  • Must provide reporting, insight, and rapid optimization feedback loops

Required Qualifications:

  • 4–6 years experience managing high-volume paid search accounts (Google and Microsoft)

  • Deep understanding of keyword strategy, bidding logic, campaign structure, and attribution

  • Proven success in scaling leads while lowering CPL and increasing ROAS

  • Strong command of UTM tracking, GA4, Google Tag Manager, and platform analytics

  • Familiarity with Performance Max, Dynamic Search Ads, and remarketing audiences

  • High attention to detail, optimization discipline, and responsive communication habits

📬 How to Apply

Email jobs@nomadinternet.com with:

  • Your short video answering the above questions

  • A link to your resume or LinkedIn profile

  • Any relevant portfolio links or work samples