Social Media Manager

Position Title:
Social Media Manager

Employment Type:
Full-Time

Department:
Marketing – Content & Engagement

Location:
Denver, Colorado

Reports To:
Director of Marketing

Position Overview:

The Social Media Manager is responsible for planning, publishing, and managing all organic content across Nomad Internet’s social media platforms. This includes Facebook, Instagram, YouTube, TikTok, X, LinkedIn, and emerging channels. The Social Media Manager ensures each post aligns with current campaigns, maintains brand tone, and encourages measurable engagement. This role works closely with the Community Manager, Art Director, and Ads team to build content calendars, report KPIs, and maintain a strong, consistent brand presence. The position reports directly to the Director of Marketing.

1. Content Planning & Calendar Management

  • Own and manage the monthly social content calendar

  • Align posts with active offers, holidays, launches, and paid campaigns

  • Schedule content for all platforms using approved publishing tools

  • Coordinate with design and video teams to request post assets in advance

  • Maintain a balance of promotional, educational, and community content types

2. Publishing & Brand Voice Consistency

  • Write all post captions using approved tone and messaging guidelines

  • Publish stories, reels, carousels, shorts, and static posts as scheduled

  • Monitor post formatting and presentation for consistency across platforms

  • Ensure brand standards (tone, hashtags, image use, disclaimer language) are followed

  • Partner with Community Manager to optimize timing for reach and response

3. Engagement Growth & Platform Strategy

  • Track key performance indicators including:

    • Reach

    • Engagement rate

    • Follower growth

    • Video views

    • Post saves and shares

  • Identify post types and formats that outperform

  • Recommend new formats, hashtags, or trends for testing

  • Collaborate with CRO and Ads teams to align organic messaging with campaign funnels

  • Propose organic engagement initiatives such as giveaways, contests, or user takeovers

4. Reporting & Trend Analysis

  • Submit weekly report to Director of Marketing including:

    • Top-performing posts

    • Platform-level engagement trends

    • Growth summary

    • Test results

    • Content gaps or creative needs

  • Maintain archive of all published content for compliance and repurposing

  • Track competitor social strategies and recommend adjustments to stay competitive

  • Flag brand sentiment risks, viral trends, or negative platform changes in real time

Key Objectives & Results (OKRs):

Objective 1: Grow Follower Base and Engagement

  • Increase monthly net followers by 15%

  • Raise engagement rate across all platforms by 25%

  • Post at least 5x per week on core platforms with full caption and media alignment

Objective 2: Align Organic Posts with Active Campaigns

  • Support every paid campaign with 2–3 organic posts per offer

  • Maintain consistent visual and message alignment with ads, email, and landing pages

  • Publish time-sensitive offers within 24 hours of campaign launch

Objective 3: Maintain High Quality and Brand Consistency

  • Achieve 100% content publishing with brand voice and formatting adherence

  • Maintain fully updated content calendar at least 14 days ahead

  • Coordinate design/video deadlines for all asset needs by Week 2 of each month

Objective 4: Build Data-Driven Content Strategy

  • Archive top 20 performing posts by format, platform, and message

  • Implement 1 new content type test per month (e.g., polls, quizzes, testimonials)

  • Submit weekly performance briefs with actionable insight

Position Requirements:

  • Must own all social media publishing, planning, and engagement growth

  • Must ensure content is on-brand, timely, and aligned with paid strategy

  • Must track and report performance consistently

  • Must collaborate with internal creative, ads, and reputation teams

Required Qualifications:

  • 4–6 years experience in social media marketing or digital content planning

  • Proven experience growing social channels and managing campaigns in a high-performance setting

  • Proficiency in publishing tools (Meta Suite, Later, Sprout, Hootsuite, etc.)

  • Strong writing skills with attention to voice, tone, and message hierarchy

  • Ability to manage content calendars, coordinate asset requests, and respond to real-time needs

  • Organized, detail-oriented, and creative with a results-driven mindset

📬 How to Apply

Email jobs@nomadinternet.com with:

  • Your short video answering the above questions

  • A link to your resume or LinkedIn profile

  • Any relevant portfolio links or work samples