Director of Marketing

Position Title:
Director of Marketing

Employment Type:
Full-Time

Department:
Marketing

Location:
Denver, Colorado

Reports To:
Chief Executive Officer (CEO)

Position Overview:

The Director of Marketing is responsible for driving subscriber growth, optimizing customer acquisition efficiency, and strengthening brand credibility across all marketing channels. This role owns the strategic direction and day-to-day execution of all paid and organic initiatives, including campaign development, content strategy, referral systems, and cross-department collaboration. The Director manages internal specialists and external vendors, ensuring marketing investments deliver measurable ROI while building long-term brand trust. This role reports directly to the CEO and is a core driver of revenue expansion.

1. Marketing Channel Oversight & Performance Management

Lead and align the following functional areas:

  • Paid Media Strategy
    Oversees all digital advertising across Meta, Google, and future platforms. Responsible for budget allocation, conversion funnel performance, and campaign profitability.

  • Creative & Content Execution
    Directs all brand messaging, social content, testimonial deployment, and landing page collaboration. Ensures alignment with sales goals and user experience standards.

  • Referral & Affiliate Growth
    Owns customer referral program design and performance tracking. Partners with Sales to create scalable, incentivized referral pipelines.

  • Campaign Analysis & Attribution
    Leads daily marketing performance reviews. Ensures all channels are accurately tracked, attributed, and aligned with cost-per-lead and ROAS targets.

  • Agency & Vendor Management
    Manages creative freelancers, ad buyers, and software vendors tied to marketing performance. Holds all external partners accountable to ROI and deliverables.

Each function reports weekly to the Director with updates on KPIs, campaign wins, and areas under review.

2. Strategic Execution & Campaign Optimization

  • Launch and manage top-of-funnel campaigns focused on qualified leads

  • Implement full-funnel reporting, from impression to closed sale

  • Develop messaging frameworks for ads, retargeting, and conversion pages

  • Identify and scale channels with best CAC-to-LTV ratios

  • Run structured A/B tests for creative, headlines, and targeting

3. Brand Positioning & Trust Development

  • Elevate Nomad’s visual and verbal brand across all channels

  • Embed customer testimonials, social proof, and credibility elements into ads and landing pages

  • Partner with Sales and Customer Service to surface high-value stories and referral assets

  • Maintain brand integrity while testing bold, conversion-focused strategies

4. Reporting & Executive Communication

  • Submit daily reports to the CEO covering:

    • Ad spend by channel

    • Leads generated, CPL, and ROAS

    • Referral pipeline activity

    • Creative testing results

    • Key optimizations made and upcoming adjustments

  • Provide recommendations on budget reallocation and campaign refreshes

  • Present a monthly performance summary with trend analysis and recommendations

Key Objectives & Results (OKRs):

Objective 1: Increase Qualified Lead Generation

  • Launch 2 new paid media campaigns within 30 days

  • Increase qualified leads by 25%

  • Establish lead scoring filters with Sales

Objective 2: Lower Customer Acquisition Costs (CPL)

  • Complete a full audit of all active campaigns

  • Reduce blended CPL by 10%

  • Pause or restructure underperforming campaigns

Objective 3: Increase Return on Ad Spend (ROAS)

  • Reallocate 20% of spend from lowest-performing to highest-yielding channels

  • Increase average ROAS by 15%

  • Launch ROAS tracking dashboard integrated with CRM

Objective 4: Launch Referral Program

  • Design and deploy customer referral program with Sales

  • Reach 100+ referrals within 60 days

  • Build referral tracking into attribution and reporting systems

Objective 5: Strengthen Brand Trust & Visibility

  • Publish 10+ customer success stories or testimonials across channels

  • Increase engagement across social and owned media by 20%

  • Launch branded creative campaign highlighting Nomad’s value for underserved communities

Position Requirements:

  • Must manage marketing vendors, contractors, and internal creative resources

  • Must own full-funnel reporting and campaign accountability

  • Must be capable of proactive decision-making under budget constraints

  • Must operate with a bias for measurable outcomes and revenue-linked growth

Required Qualifications:

  • 7+ years in performance-based marketing roles with direct budget ownership

  • Proven success scaling paid media, improving ROAS, and lowering acquisition costs

  • Deep experience with Meta Ads, Google Ads, attribution software, and CRM platforms

  • Familiarity with affiliate and referral models in DTC or subscription businesses

  • Strong leadership and cross-functional collaboration skills

  • Ability to blend data-driven performance strategy with creative execution

📬 How to Apply

Email jobs@nomadinternet.com with:

  • Your short video answering the above questions

  • A link to your resume or LinkedIn profile

  • Any relevant portfolio links or work samples