# Ads Manager **Position Title:** Ads Manager **Employment Type:** Full-Time **Department:** Marketing **Location:** Denver, Colorado **Reports To:** Director of Marketing --- ### **Position Overview:** The Ads Manager is responsible for leading Nomad Internet’s paid media strategy and execution across Meta Ads, Google Ads, and emerging performance channels. This role manages both direct-response campaigns and broader awareness initiatives, ensuring that ad spend translates into qualified leads and measurable ROI. The Ads Manager also oversees day-to-day execution of all social media marketing (SMM), ensuring messaging, frequency, and engagement align with campaign priorities. This role works closely with the Director of Marketing and cross-departmental leads to track attribution, refine targeting, and scale winning campaigns. --- ### **1. Paid Media Strategy & Execution** * Manage all active campaigns on Meta Ads, Google Ads, and other approved platforms * Build ad sets, define targeting logic, write headlines, and test creatives * Adjust campaign budgets daily based on performance data and lead flow * Launch new audience segments, retargeting sequences, and dynamic product feeds * Monitor cost-per-lead (CPL), click-through rate (CTR), and ROAS in real time --- ### **2. Ad Performance Optimization** * Conduct weekly A/B testing for creatives, placements, and calls-to-action * Identify and pause underperforming ads or audiences within 24 hours * Coordinate with CRO and content teams for offer testing and page adjustments * Ensure tracking pixels, UTM structure, and conversion goals are firing accurately * Flag abnormal cost surges or policy violations immediately --- ### **3. Social Media Marketing (SMM)** * Oversee posting schedule and content calendar for all brand social media accounts * Coordinate organic messaging with paid campaign timing * Manage reputation via comment monitoring, engagement, and community moderation * Ensure tone and brand voice are consistent across all social channels * Track social KPIs including engagement rate, reach, and growth by platform --- ### **4. Reporting & Campaign Review** * Submit daily ads performance snapshot including: * Spend by platform * Leads generated * CPL, ROAS, and CTR trends * Active tests and winner status * Budget shifts or campaign pauses * Submit weekly strategy summary and recommendations to Director of Marketing * Maintain ad creative archive, campaign calendar, and test log * Work with Director of Marketing to forecast next-month campaign pacing and scaling strategy --- ### **Key Objectives & Results (OKRs):** **Objective 1: Drive Efficient Lead Generation** * Reduce blended CPL by 15% within 60 days * Launch 2 new prospecting campaigns and 2 retargeting sequences monthly * Maintain >3% average CTR across Meta and Google Ads **Objective 2: Scale High-Performing Campaigns** * Identify top 3 highest-ROAS campaigns weekly and allocate increased budget * Maintain 15%+ weekly ROAS growth across core ad sets * Submit creative refreshes bi-weekly for top campaigns to prevent fatigue **Objective 3: Strengthen Attribution and Testing Discipline** * Ensure 100% of campaigns are properly tagged and attributed * Track all A/B test performance and implement weekly winners * Launch one new offer or ad concept every 10 business days **Objective 4: Maintain Brand Engagement via Social Media** * Maintain daily posting schedule across core platforms * Increase engagement by 25% within 90 days * Resolve all inbound comments and DMs within 24 hours --- ### **Position Requirements:** * Must manage paid ad accounts across Meta and Google daily * Must enforce testing, attribution, and budget discipline across campaigns * Must coordinate with creative and landing page teams for offer execution * Must oversee SMM calendar, content performance, and community moderation --- ### **Required Qualifications:** * 5+ years in paid media buying and performance marketing * Deep expertise in Meta Ads Manager, Google Ads, UTM tagging, and performance reporting * Proven success lowering CPL and scaling high-ROAS campaigns * Experience managing social media strategy and branded engagement * Familiar with attribution tools (e.g., Triple Whale, Google Analytics, HubSpot tracking) * Clear communicator with data-driven instincts and fast reaction to campaign shifts ## đŸ“¬ How to Apply Email [**jobs@nomadinternet.com**](mailto:jobs@nomadinternet.com) with: * Your short video answering the above questions * A link to your resume or LinkedIn profile * Any relevant portfolio links or work samples