Meta Ads Manager

Position Title:
Meta Ads Manager

Employment Type:
Full-Time

Department:
Marketing – Paid Media

Location:
Denver, Colorado

Reports To:
Ads Manager

Position Overview:

The Meta Ads Manager is responsible for building, optimizing, and scaling all paid campaigns across Meta platforms (Facebook, Instagram, Messenger) to generate high-quality leads and sales for Nomad Internet. This role owns campaign creation, targeting, creative placement, and audience testing with a daily focus on lowering cost-per-lead (CPL) and increasing return on ad spend (ROAS). The Meta Ads Manager must move fast, execute cleanly, and provide daily reporting to the Ads Manager, ensuring that campaigns stay profitable, compliant, and aligned with company offers.

1. Campaign Setup & Management

  • Create and manage paid campaigns in Meta Ads Manager

  • Build out ad sets, audiences, exclusions, and lookalikes based on strategic targets

  • Upload and test creative formats including single image, carousel, video, and dynamic ads

  • Launch new tests based on ad fatigue, cost spikes, or messaging adjustments

  • Monitor ad frequency, relevance scores, and budget pacing in real time

2. Performance Optimization

  • Pause low-performing ads and reallocate budget to winning creatives daily

  • Test headlines, body copy, creatives, and call-to-actions weekly

  • Maintain strict control over CPL, CTR, ROAS, and CPM trends

  • Optimize landing page alignment by working with CRO and offer teams

  • Ensure all tracking pixels are firing and UTM parameters are properly tagged

3. Audience & Funnel Strategy

  • Maintain structured segmentation across TOF, MOF, and BOF campaigns

  • Create layered retargeting strategies by page visits, video views, and abandoned carts

  • Build and refresh lookalike audiences using high-value customer data

  • Launch lead magnet campaigns as needed to build warm retargeting pools

  • Ensure campaigns align with brand compliance and offer strategy

4. Reporting & Communication

  • Deliver daily Meta campaign report to Ads Manager by 10:00 AM:

    • Spend

    • Leads

    • CPL

    • ROAS

    • Budget changes

    • Test updates

  • Provide weekly summary on A/B test results and audience performance

  • Archive creatives by performance tier and prepare high-ROAS templates for scaling

  • Flag policy violations or disapproved ads immediately

Key Objectives & Results (OKRs):

Objective 1: Maintain Lead Generation Efficiency

  • Keep blended Meta CPL under target (set by Ads Manager)

  • Achieve 3%+ average CTR across prospecting campaigns

  • Launch 2 new ad creatives per week for testing

Objective 2: Maximize Campaign Profitability

  • Increase ROAS by 20% within first 60 days

  • Scale top-performing ads to 3x original budget while maintaining efficiency

  • Reduce unqualified lead volume by refining audience strategy

Objective 3: Strengthen Testing Discipline

  • Maintain rolling A/B tests on copy, headlines, and creatives at all times

  • Track and document test performance in centralized reporting file

  • Ensure all test winners are implemented in active scaling sets within 48 hours

Objective 4: Enforce Ad Platform Compliance

  • Maintain 100% compliance with Meta’s ad policies

  • Monitor account health, scorecard status, and feedback signals daily

  • Escalate any ad or account issues to Ads Manager immediately

Position Requirements:

  • Must manage Meta Ads Manager campaigns daily with full ownership of results

  • Must track all KPIs and provide daily insight on pacing, testing, and performance

  • Must collaborate with creative, offer, and CRO teams to ensure alignment

  • Must operate within a structured framework for tracking, attribution, and scaling

Required Qualifications:

  • 3–5 years in Meta Ads management with direct-response performance focus

  • Proven experience lowering CPL and scaling profitable Meta campaigns

  • Strong command of Meta Ads Manager, Events Manager, and campaign diagnostics

  • Experience using attribution and tracking tools (e.g., UTM tags, GA4, pixel audits)

  • Capable of rapid deployment, creative testing, and funnel optimization

  • Excellent reporting discipline, trend recognition, and ad account hygiene practices

📬 How to Apply

Email jobs@nomadinternet.com with:

  • Your short video answering the above questions

  • A link to your resume or LinkedIn profile

  • Any relevant portfolio links or work samples