Dealer Program Manager
Position Title:
Dealer Program Manager
Employment Type:
Full-Time
Department:
Sales – Channel Programs
Location:
Denver, Colorado
Reports To:
Director of Sales
Position Overview:
The Dealer Program Manager is responsible for managing and scaling Nomad Internet’s network of third-party dealers. This role oversees all dealer account activity, from onboarding and compliance to performance monitoring and contract enforcement. The manager ensures all dealers operate within approved pricing structures, deliver consistent sales volume, and represent the Nomad brand accurately. This position requires strong relationship management, operational discipline, and a data-driven approach to evaluating partner performance. The Dealer Program Manager reports directly to the Director of Sales.
1. Dealer Onboarding & Relationship Management
Onboard new dealers with complete setup, training, and documentation
Conduct live training sessions and provide reference guides on products, pricing, and program policies
Serve as the point of contact for all dealer accounts, maintaining consistent communication
Provide support, address issues, and escalate risks as needed
Monitor satisfaction and engagement across active dealer partners
2. Pricing Integrity & Contract Compliance
Enforce approved pricing structures for all dealer partners
Audit promotional materials and public listings for pricing and brand accuracy
Monitor dealer websites, social posts, and sales materials to ensure contract adherence
Address and escalate any violations of discounting, false claims, or unauthorized messaging
Maintain an active contract database with compliance records for all dealers
3. Sales Performance Monitoring
Track daily, weekly, and monthly sales by dealer
Build live performance dashboards with dealer-specific KPIs
Identify underperforming dealers and recommend deactivation or coaching
Recognize and reward high-performing dealers with expanded opportunities
Collaborate with Fulfillment and Billing to streamline dealer support processes
4. Program Growth & Strategic Optimization
Identify underserved territories and target high-value prospective dealers
Launch recruitment efforts to bring in strategic regional and niche-market dealers
Work with Marketing to update branded materials, sales enablement kits, and dealer assets
Recommend updates to dealer tiers, commission models, or incentives based on performance
Maintain a centralized dealer directory with active status, sales history, and engagement notes
Key Objectives & Results (OKRs):
Objective 1: Enforce Pricing Integrity and Compliance
Audit 100% of dealer promotional content within 30 days
Maintain 100% contract compliance across all active dealers
Resolve violations within 72 hours of detection
Objective 2: Improve Dealer Sales Performance
Remove or restructure bottom 10% of inactive dealers
Increase average dealer sales volume by 25%
Launch weekly performance reporting and dealer ranking system by Week 6
Objective 3: Expand the Dealer Network
Recruit 10 new qualified dealers per quarter
Launch targeted outreach campaign by Week 4
Expand into 3 underserved regional markets by Quarter 1 close
Objective 4: Operationalize Dealer Program Structure
Launch real-time dashboard visibility by Week 3
Implement dealer tier system based on volume and compliance
Complete annual review framework for all active dealer accounts by Day 60
Position Requirements:
Must manage 50–150 dealer accounts simultaneously
Must enforce strict adherence to pricing, contracts, and brand standards
Must be able to evaluate partner ROI and make upgrade/termination decisions
Must collaborate with Sales, Fulfillment, Billing, and Marketing to support dealer success
Required Qualifications:
5+ years in dealer, distributor, or partner account management
Strong enforcement experience in pricing integrity and contract compliance
Skilled in CRM usage, performance tracking, and channel reporting
Demonstrated success building or expanding channel networks
Excellent communication and escalation handling skills
Able to manage a mixed portfolio of large and boutique partners effectively
📬 How to Apply
Email jobs@nomadinternet.com with:
Your short video answering the above questions
A link to your resume or LinkedIn profile
Any relevant portfolio links or work samples