Conversion Rate Optimization (CRO) Manager

Position Title:
Conversion Rate Optimization (CRO) Manager

Employment Type:
Full-Time

Department:
Marketing – Performance & Web

Location:
Denver, Colorado

Reports To:
Director of Marketing

Position Overview:

The Conversion Rate Optimization (CRO) Manager is responsible for increasing the percentage of site visitors who convert into leads or customers across all Nomad Internet landing pages, product pages, and funnels. This role combines analytical skill with behavioral insight to drive high-impact testing and offer deployment strategies. The CRO Manager works cross-functionally with design, development, ads, and content teams to implement A/B tests, refine UX/UI, optimize funnel flow, and ensure each campaign has a clearly tracked, conversion-optimized destination. This position reports to the Director of Marketing and is directly accountable for improving lead quality, reducing abandonment, and raising customer acquisition efficiency.

1. Funnel Optimization & Conversion Analysis

  • Own the full conversion funnel from ad click to checkout or lead form

  • Monitor drop-off points, bounce rates, and low-performing segments in GA4

  • Identify where users stall or exit and implement page-specific fixes

  • Launch CRO audits across all new pages and products prior to campaign launches

  • Create standardized UX wireframes and mobile-first layouts for top-performing flows

2. A/B Testing & Landing Page Strategy

  • Develop and manage a structured testing calendar

  • Coordinate with the dev and design teams to launch A/B and multivariate tests

  • Test headlines, offers, CTAs, forms, images, page layouts, and testimonial placements

  • Analyze test results and deploy winners within 48 hours of statistical confidence

  • Build new landing pages, quiz funnels, or lead-gen microsites as needed

3. Offer Design & Messaging Optimization

  • Work with Ads and Email teams to ensure landing pages align with active campaign messaging

  • Translate top-performing ad copy into landing page components

  • Adjust pricing tables, risk-reversal language, and urgency triggers for higher conversion

  • Manage seasonal offer updates across homepage, cart, and checkout experiences

  • Maintain control group versions for offer tests to measure ROI lift

4. Analytics, Reporting & Attribution Support

  • Use GA4, Hotjar, and UTM-based tracking to monitor funnel performance

  • Create daily dashboards showing conversion rates by page, device, traffic source, and campaign

  • Tag all tests and major changes with unique tracking IDs

  • Collaborate with Ads Manager and Web Developer to ensure tracking is accurate and complete

  • Provide weekly reports to the Director of Marketing with performance deltas and next-step recommendations

Key Objectives & Results (OKRs):

Objective 1: Increase Conversion Rates Across Funnels

  • Raise average landing page conversion rate by 25% within 60 days

  • Maintain separate tracking for paid, organic, and email-driven traffic

  • Reduce bounce rate below 30% across top 10 traffic pages

Objective 2: Build and Test High-Converting Page Variations

  • Launch 3+ A/B tests per week across high-impact pages

  • Deploy winning variants within 48 hours of test completion

  • Maintain a 50%+ success rate on launched tests (variant beats control)

Objective 3: Align Offers with Campaign Performance

  • Ensure all paid campaigns have matching, CRO-approved landing destinations

  • Maintain a centralized offer tracker for all live promos and lead magnets

  • Coordinate copy and CTA updates based on live ad performance

Objective 4: Create Transparent Reporting Infrastructure

  • Maintain daily CRO dashboard for the marketing team

  • Provide weekly performance brief to Director of Marketing

  • Archive all past test results with final conversion outcome and rollout status

Position Requirements:

  • Must own and report on all site-wide and campaign-level conversion performance

  • Must build and manage a structured testing process and deploy high-performing variants quickly

  • Must coordinate with dev, design, and ads teams to ensure all campaign landing destinations are CRO-ready

  • Must be available during U.S. business hours with immediate visibility on funnel issues or test breakdowns

Required Qualifications:

  • 5+ years in CRO, UX optimization, or performance marketing

  • Deep experience with GA4, Hotjar, A/B testing tools (VWO, Optimizely, Google Optimize, or equivalent)

  • Demonstrated success increasing conversion rates on high-volume paid campaigns

  • Strong understanding of behavioral psychology, landing page layout principles, and CTA structure

  • Experience collaborating with designers and developers to implement funnel improvements

  • Proven ability to balance creative testing with data-backed execution discipline

📬 How to Apply

Email jobs@nomadinternet.com with:

  • Your short video answering the above questions

  • A link to your resume or LinkedIn profile

  • Any relevant portfolio links or work samples