Director of Sales

Position Title:
Director of Sales

Employment Type:
Full-Time

Department:
Sales

Reports To:
Chief Executive Officer (CEO)

Position Overview:

The Director of Sales oversees Nomad Internet’s complete sales management infrastructure. This role leads the leadership team responsible for Direct Sales, RV Park Programs, Reseller Channels, and Affiliate Marketing. The Director is accountable for aligning managers to company goals, ensuring every program operates efficiently, and driving revenue growth across all sales verticals. This is a senior leadership role that manages people leaders—not individual contributors—and reports directly to the CEO with full ownership of sales performance.

1. Sales Management Oversight

Lead and align the following sales program managers:

  • Direct Sales Manager
    Responsible for inbound/outbound internal sales teams. The Director ensures this manager meets daily targets, enforces CRM usage, drives conversion rates, and maintains high rep accountability.

  • RV Park Program Manager
    Oversees relationships with RV parks participating in Nomad’s promotional program. The Director ensures accurate tracking, proper onboarding, weekly reporting, and full program compliance.

  • Reseller Program Manager
    Leads all reseller accounts and partner activity. The Director enforces pricing integrity, volume performance, contract compliance, and overall program growth.

  • Affiliate Program Manager
    Manages all affiliate partners, content compliance, payout structures, and performance metrics. The Director ensures promotional accuracy, tracking integrity, and lead quality across the program.

  • Additional Managers (Sales Agents, Dealer Program, etc.)
    If applicable, the Director supports and supervises other channel leads based on evolving programs, ensuring alignment and accountability.

All managers report weekly to the Director on KPIs, lead activity, conversion rates, and risks.

2. Strategic Execution & Optimization

  • Align all sales managers to unified goals, SLAs, and reporting formats

  • Implement shared sales KPIs across teams and channels

  • Identify underperformance, staffing needs, or systemic issues across the sales org

  • Lead manager-level meetings to review trends, resolve roadblocks, and improve execution

  • Ensure managers enforce rep-level accountability within their programs

3. Campaign Planning & Revenue Growth

  • Coordinate company-wide sales campaigns across all channels

  • Define sales goals, performance benchmarks, and incentive alignment

  • Launch upsell/cross-sell programs and monitor manager-driven execution

  • Evaluate channel profitability and reallocate resources as needed

  • Work with marketing and operations to align promotion timing and messaging

4. Reporting & Executive Communication

  • Submit consolidated reports to the CEO covering:

    • Sales volume by program

    • Conversion rates by manager/team

    • Lead handling trends and follow-up rates

    • Channel-specific risks, insights, and growth opportunities

  • Present data-backed recommendations to adjust structure, strategy, or compensation

Key Objectives & Results (OKRs):

Objective 1: Scale Sales Performance Across Teams

  • Launch 2 cross-channel campaigns by week 4

  • Reach 2,000 net new subscribers

  • Submit weekly team-level reports by manager

Objective 2: Standardize Performance Discipline

  • Implement uniform KPI standards by week 2

  • Conduct manager performance audits by week 4

  • Maintain 95% lead follow-up compliance across all programs

Objective 3: Expand Revenue Opportunities

  • Launch upsell programs across all verticals by week 3

  • Reach 15% average upsell rate

  • Track and report revenue impact by channel

Objective 4: Optimize Sales Execution

  • Finalize unified Sales Playbook for manager rollout by week 6

  • Ensure all managers train teams by week 8

  • Achieve 100% adoption across all sales functions by week 10

Position Requirements:

  • Must manage a team of sales managers, not direct reports

  • Must enforce discipline through leadership, not micromanagement

  • Must operate with full visibility across all channel pipelines and team performance

  • Must be available during U.S. business hours and capable of high-level reporting

Required Qualifications:

  • 7+ years in sales leadership roles, including team management across multiple programs

  • Demonstrated success leading managers in Direct Sales, Affiliate, and Channel Sales models

  • Strong command of CRM systems, performance tracking, and campaign execution

  • Executive presence and strategic thinking with tactical accountability

  • Excellent communication and team alignment skills across departments

📬 How to Apply

Email jobs@nomadinternet.com with:

  • Your short video answering the above questions

  • A link to your resume or LinkedIn profile

  • Any relevant portfolio links or work samples